AGILITY HACKING
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AGILITY HACKING
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Business goals
Agility isn't the outcome
Err... agility??? What?
As passionate as we might be about agility and modern product delivery practices, they aren't the point. No one cares... mostly. They are a means to an end.
Business outcomes and your company's goals are the only thing that matters. Businesses exist to pursue these. Things that support them get promoted. Things that distract get jettisoned. No one will care about this Agile thingamajigity unless it underpins the goals that matter.
Example business goals
Agility is a means to an end
MAKE YOUR CUSTOMERS AWESOME
Your customers use your products, not because that want to use your products, they want to get something done. They want to get something done to be seen as a great employee, or to impress friends and family, or ...
Making your customers awesome, at whatever they want to do, is what your product needs to do and, ultimately, what your company must do.
Modern, iterative delivery approaches help a company align product development to this goal.
MINIMISE RISK - MARKET, FINANCIAL, EXECUTION
Delivering products is inherently risky.
Will customers desire it? Market risk.
Can it be sold for a profit? Financial risk.
Can you actually build it, in time, at the right quality? Execution risk.
Anything that can be done to reduce these risks will be welcomed. Agility can be used to reduce all three.
BUSINESS ADAPTABILITY
Modern business is fast-paced and forever changing. Depending on industry, being able to adapt and re-steer quickly falls anywhere between a competitive advantage and table stakes.
SPEED AS A COMPETITIVE ADVANTAGE
The world isn't slowing down, and is unlikely to do so anytime soon. Agility offers the best opportunity to achieve this.
agilityhacking.com 2021